Pre-Outbound Era: In the days before Outbound, Advanced Piping, based in Adelaide, South Australia, boasted a capable sales team led by a hands-on leader. However, there was a lingering sense that team motivation relied too heavily on the leader's shoulders rather than being internally driven. They were forever looking for ways the team could become self-lead and internally driven to achieve the company’s growing goals.
Here's how the full day sales blitz went down...
Using Outbound:
Outbound entered the scene, offering a new approach. Advanced Piping organised a full-day sales initiative, leveraging the Outbound platform to inject vigour into their pipeline. They incentivised sales activities like 'booked lunch and learns', 're-heat calls', personalised videos, and 'sending lumpy mail' to revitalize their outreach efforts. These were activities the team had done in only minor ways in the past, but knew there was huge potential in the pipeline if they could do them more consistently.
During Outbound:
Advanced Piping achieved commendable results during the Outbound-powered blitz. Surpassing expectations, they accomplished 70% of their 90-day sales activity target in a just a single day. Additionally, they secured bookings for a year's worth of 'lunch and learns', which the team could then use to get in front of their ideal buyers and add value to the market. Without the focus of a gamified single-day blitz, this would never have been possible.
The Future of Using Outbound:
Moving forward, Outbound has become an integral part of Advanced Piping's sales strategy. Seamlessly integrated with their HubSpot platform, Outbound is poised to enhance efficiency and drive results. While challenges may arise, Advanced Piping is prepared to navigate them with the support of Outbound, ensuring they’re only ever one blitz away from massive sales momentum.
What other leaders are saying about The Outbound Game...
